![]() Personal lessons aren’t performing on both axis they take more time, are usually hard to fit into a busy schedule, and they tend to be more expensive than a lesson package bought at one of the online providers.Īnd part of this averseness is probably rooted in bad experiences with language learning in school or college. Therefore their approach is goal-oriented in terms of time and money spent. Most people learn a language because they need to, not because they want to. Let’s face it, language learning is not a desirable pastime for the masses. EDUKWEST EdTech Startup List General Averseness Of course, there are still niches that can’t be served by software or language exchange communities, but those are rare and call for a very specific skill set and quality level. ![]() Over the years, I have gotten to know a lot of fellow self-employed folks in the language learning space, and it became clear that many (or most) of them are fighting a lost war against decreasing lesson prices and increasing competition from cloud-based services and products. ![]() I never liked the term “teacher” or “tutor” - for me there are very distinct tactical, motivational, and energizing components to doing it right, similar to what a good football or personal coach does. My personal journey in the edtech space, which eventually led me to become an edtech blogger, started with language coaching.
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